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Article: Sony Ericsson revamps to try to overtake Samsung, maybe even Motorola; North America job cut signals new global PR strategy.(Upfront)
- Article from:
- RCR Wireless News
- Article date:
- September 3, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: PHIL CARSON
After years of demurring on its market-share ambitions, Sony Ericsson Mobile Communications L.P. has shifted from declarations of "profits first'' to emphasize its "credible aspiration'' of overtaking one if not two of its three larger rivals.
The asterisked caveat: no timeframe provided. A wise distinction, analysts said.
Gaining a spot among the top three global vendors has been a stated goal since October, according to a Sony Ericsson spokesperson. As recently as March at CTIA Wireless 2007, however, President Miles Flint repeated the profit mantra and demurred on questions of his company's market-share goals.
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