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Article: ITT SHERATON INTRODUCES NEW MIDSCALE HOTEL BRAND WITH MULTIMILLION DOLLAR CAMPAIGN: FOUR POINTS HOTELS
- Article from:
- PR Newswire
- Article date:
- April 20, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, April 20 /PRNewswire/ -- Daniel P. Weadock, President and Chief Operating Officer, ITT Sheraton Corporation, today announced that the company is establishing a new brand: Four Points Hotels, a new product for the largest lodging market segment in North America, midscale hotels. Four Points Hotels are named to represent the four points of a compass and will deliver a desirable, full-service hotel experience at a competitive price in the midscale market.
Existing Sheraton Inns in North America will be eligible to convert to the new brand, in addition to high quality midscale properties currently affiliated with other brands and newly constructed properties. ...