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Article: DISCOVERY PREPS PLANET GREEN; Rebranded Network Is First 24-Hour Outlet About Living Green.(Special Report: Environmental Journalism)(Interview)
- Article from:
- TelevisionWeek
- Article date:
- September 3, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Debra Kaufman
Discovery Communications has always had its eye on green, ever since founder John Hendricks chose Planet Earth as the logo for the media giant. Now Discovery is ready to roll out Planet Green, rebranding its Discovery Home Channel as the first 24-hour network devoted to the green lifestyle. From eco-architecture to organic cooking, Discovery Planet Green, set to debut in early 2008, aims to "educate, entertain and enable'' viewers to embrace the green life, says Discovery's Eileen O'Neill, president-general manager, Planet Green.
The multiplatform global effort includes a $50 million investment in new original content. Discovery ...