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Article: Nets Milk Morning Show Cash Cows; Daypart Worth $1 Billion in Ads Gets Fresh Look.(News)
- Article from:
- TelevisionWeek
- Article date:
- September 3, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Michele Greppi
Network news executives facing leaner audiences and payrolls are taking dramatic steps this season to fatten up the morning shows that remain cash cows even as they struggle to hold on to viewers.
Despite lifestyle changes and multiplying viewing and information options, the morning shows still get premium prices for their advertising inventory. The daypart brings in some $1 billion in ad revenues per year, according to numerous industry estimates. That adds up to about double what the networks' flagship evening newscasts take in.
NBC has said it rakes in about $250 million in profit annually from "Today,'' the ...