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Article: discovery Branches out online; Planet Green's Planned Multiplatform Strategy Is Augmented by TreeHugger.com Acquisition.(Special Report: Environmental Journalism)
- Article from:
- TelevisionWeek
- Article date:
- September 3, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Debra Kaufman
Special to TelevisionWeek
In order to reach the wide range of people within Planet Green's target demographic of viewers 18 to 49 who are interested in going green, the channel has adopted a multiplatform strategy to provide the depth of information that can have a real impact. College students might gravitate first to a Web site, while busy baby boomers might snack on mobile content and young families can enjoy the flexibility of video-on-demand.
Planet Green plans to offer all of the above. "The overall mission of Planet Green is to educate, entertain and enable people to live greener lifestyles,'' said Claire Alexander, ...