Article: Fresh Air Campaign to Showcase Minnesotans' Love of Smoke-Free Air.

New marketing campaign celebrates Freedom to Breathe Act

MINNEAPOLIS, Sept. 10 /PRNewswire/ -- Today marks the beginning of a new marketing campaign designed to educate and excite Minnesotans about the Freedom to Breathe Act, the statewide smoke-free law that goes into effect on October 1. The new law will make all indoor workplaces smoke-free, including bars, restaurants and private clubs. Called Fresh Air, the multimedia campaign is sponsored by ClearWay Minnesota(SM). The majority of the campaign will run from September 10 through mid-November.

Viewers will be introduced to the Fresh Air campaign through a new television ad that celebrates ...

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