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Article: Catalina Marketing Outlines Powerful New Ways to Connect with Consumers About Their Health.
- Article from:
- Business Wire
- Article date:
- September 10, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ST. PETERSBURG, Fla. -- New research shows 80% of consumers are interested in receiving in-store information about better managing their health, including solutions designed to educate and encourage them to adopt good health-enhancing behaviors. These insights were recently presented by Catalina Marketing Corporation (NYSE:POS).
The concept of leveraging the pharmacy to drive front-end sales has been advocated for years. In fact, a study directed by the GMDC Educational Foundation and published in 2004, found new opportunities to connect pharmacy shoppers to a range of products that could help them better manage their health. Recently, a survey by Catalina ...