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Article: 'Thwock, Gulp, Kaching!' WALL STREET JOURNAL Makes BJ's Beer Pong Front Page News.
- Article from:
- PR Newswire
- Article date:
- September 10, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOULDER, Colo., Sept. 10 /PRNewswire/ -- Describing the remarkable success of BJ's Beer Pong's market-leading beer pong table design -- "portable, beer-proof, sun resistant" -- and its plans for international markets, the Journal offers several examples of the game's sustained popularity and its spread from college campuses to a much broader nationwide young-adult leisure market.
Three years ago, two brothers, Jesse, 23, and Ben Spiegel, 21, were driving back to college when they conceived of a beer pong table business that would capitalize on the college beer pong craze.
Beer pong players themselves, they saw the potential of the beer pong business. ...