Article: 'Thwock, Gulp, Kaching!' WALL STREET JOURNAL Makes BJ's Beer Pong Front Page News.

BOULDER, Colo., Sept. 10 /PRNewswire/ -- Describing the remarkable success of BJ's Beer Pong's market-leading beer pong table design -- "portable, beer-proof, sun resistant" -- and its plans for international markets, the Journal offers several examples of the game's sustained popularity and its spread from college campuses to a much broader nationwide young-adult leisure market.

Three years ago, two brothers, Jesse, 23, and Ben Spiegel, 21, were driving back to college when they conceived of a beer pong table business that would capitalize on the college beer pong craze.

Beer pong players themselves, they saw the potential of the beer pong business. ...






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