|
|
Article: Conde Nast and JCPenney target brides-to-be.(MEDIA)(partnership of JCPenney Company Inc. and Conde Nast Publications Inc.)
- Article from:
- DM News
- Article date:
- August 27, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
CONDE NAST Bridal Media has created a microsite to market bridal and gift offerings from long-time advertising partner JCPenney.
Housed on Conde Nast's Brides.com. the JCPenney microsite is called "Click It. Pick It. Love It." On the site, brides-to-be can browse the JCPenney gift registry, create their own wish list of JCPenney items, set up a planning calendar and share photos.
"It's all about personalization for the user," said Pamela Quandt. executive director of marketing and creative services for Conde Nast Bridal.
"There's a new bride every day, and there are so many choices for registry," she continued. "We wanted to showcase how easy ...