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Article: Strategies for good: Chris Peat urges L&D specialists to consider CSR as a strategic investment.(corporate social responsibility)(Axia Interactive Media)
- Article from:
- Training Journal
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fenman Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Much has been written about corporate social responsibility (CSR) as a crucial element of today's business strategy. Indeed, the idea of a triple bottom line, with its focus on 'people, planet and then profits', is almost ubiquitous.
As widespread as the adoption of CSR is its number of definitions. For some, it is philanthropy, donating a proportion of company profits to charity. For others, it is cause-related marketing, using worthwhile ventures to win brownie points for your brand.
In the majority of these cases, the companies involved are end-consumer-facing rather than providers of services to business, as are L&D specialists. They undertake CSR ...