Article: Making Innovation Work: How to Manage It, Measure It, And Profit From It.(INFORMATION RESOURCES: New Books and Reports For Leaders of Technological Innovation)

Making Innovation Work: How to Manage It, Measure It, And Profit From It; Tony Davila, Marc Epstein, and Robert Shelton; Wharton School Publishing, Upper Saddle River, NJ; 2006; 334pp., $29.99.

Leading companies create and sustain a robust flow of innovations that provide above-average growth and bedevil the competition. By combining changes to their business model and technology, they create formidable portfolios that include a balance of incremental and breakthrough innovations.

How do leaders make that type of innovation happen? First, they shed the misconceptions surrounding the management of innovation. The book's opening sentence states: "Much that is held as ...

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