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Article: Making Innovation Work: How to Manage It, Measure It, And Profit From It.(INFORMATION RESOURCES: New Books and Reports For Leaders of Technological Innovation)
- Article from:
- Research-Technology Management
- Article date:
- September 1, 2007
- Author:
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Copyright informationCOPYRIGHT 2007 Industrial Research Institute Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Making Innovation Work: How to Manage It, Measure It, And Profit From It; Tony Davila, Marc Epstein, and Robert Shelton; Wharton School Publishing, Upper Saddle River, NJ; 2006; 334pp., $29.99.
Leading companies create and sustain a robust flow of innovations that provide above-average growth and bedevil the competition. By combining changes to their business model and technology, they create formidable portfolios that include a balance of incremental and breakthrough innovations.
How do leaders make that type of innovation happen? First, they shed the misconceptions surrounding the management of innovation. The book's opening sentence states: "Much that is held as ...