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Burt's Bees and Silk(R) Soymilk Among Brands to Show How Marketing with a Purpose Is Good for Business During Good And Green - The Green Marketing Conference.
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PR Newswire
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September 12, 2007
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Copyright informationCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HARTFORD, Conn., Sept. 12 /PRNewswire/ -- Mike Indursky, chief marketing and strategic officer for Burt's Bees, will be among the brand executives who will present case studies of how companies are successfully connecting with today's "greening" consumer market during Good And Green -- The Green Marketing Conference, November 29-30, 2007 at the Chicago Cultural Center. Good And Green is a national conference designed to teach mainstream marketers the techniques and benefits of green marketing and its bottom line impact.
"Burt's Bees current growth is built not just on developing products that work incredibly well because they are truly natural. It's built on a legacy of ...
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