Article: Baking soda, used since B.C., is better than effervescent; sodium bicarbonate - good old NaHCO3 - is moving out of the refrigerator and into an amazing array of commercial products from shampoo to industrial cleansers.

As baking soda replaces harsher chemicals in industrial processes and finds broader uses in the home, its future as an indispensable ingredient of modern life seems assured. North Americans use a billion pounds of it each year, according to Bryan Thomlison, director of public affairs for Church and Dwight, the world's major manufacturer of sodium bicarbonate located in Princeton, N.J. "Usage is up 3 percent per year. That's twice as fast as the population growth."

Baking soda's continued allure results from a combination of its proven effectiveness and its position as a natural and environmentally safe substance, as well as by increasingly stringent government ...

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