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Article: Dodge Celebrates Moms and Families to Launch the All-New 2008 Dodge Grand Caravan and Utilizes Industry-first Yahoo! Smart Ads.
- Article from:
- PR Newswire
- Article date:
- September 13, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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- Dodge brand is first in the automotive industry to utilize Yahoo! Smart Ads to support a major new vehicle launch
- New "Grab Life" tagline expands the appeal of Dodge to a broader audience and builds on equity established with previous Dodge tagline
- All-new Dodge brand campaign airs Sept. 16
AUBURN HILLS, Mich., Sept. 13 /PRNewswire/ -- Through a celebration of moms and families, the Dodge brand is launching the newest version of America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, with a new campaign that showcases its interior flexibility, including the innovative Swivel 'n Go(TM), through industry-leading ...