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Article: BCBG UNVEILS LATEST L.A. STORE.(BCBG Max Azria Group)
- Article from:
- WWD
- Article date:
- September 6, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Marcy Medina
LOS ANGELES - BCBG Max Azria has a fresh look at its newest store.
The $1.4 billion company based here unveiled the shop on Friday at 8400 West Melrose Avenue. The 3,200-square-foot store, the company's 386th location worldwide and its 12th in Los Angeles, occupies a corner space on West Melrose and Croft Avenues, next to the recently opened Theory, APC and Diabless boutiques and a block from the luxury boutiques of Melrose Place.
"We were looking to debut our new ideas for the store in an area that was forward-thinking and modern, and Melrose was the perfect fit," said Max Azria, founder, designer and chairman of BCBG Max ...