Article: A PEACOCK'S PATH; MATTHEW WILLIAMSON MARKS 10 YEARS IN BUSINESS.

Byline: Samantha Conti

In some ways, Matthew Williamson embodies that unique London blend of glamour and grit.

For his first runway show in fall 1997, his new friend, Jade Jagger, offered to model for him. She called her pal Kate Moss, who quickly volunteered her services. Not long after, Helena Christensen and Diane Kruger came on board to model the 11 pieces that Williamson had lovingly embroidered with butterflies and peacock feathers.

Despite the impressive runway lineup, there was nowhere to sit. "We couldn't afford seats, and we thought nothing of it. Now, I can't believe we expected people to stand!" said the Manchester native from his ...

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