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Article: Toy retailer finds niche.
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- September 14, 2007
CopyrightCOPYRIGHT 2007 The Wisconsin State Journal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sandy Cullen
Sep. 14--A Madison-based toy distributor could be a place to turn for parents worried about the safety of their children's toys in the wake of a spate of recalls.
Last spring, Milanie Cleere, 31, moved Oompa Toys, her online business specializing in European toys made of nontoxic, natural materials, to a 15,000-square-foot warehouse at 1311 W. Badger Road.
"We 're already outgrowing this (warehouse) space, " said Cleere, who has seen a 200 percent jump in sales since the first in a series of recalls of toys made in China was announced earlier this year.
Mattel alone has recalled millions of Chinese-made toys, ...