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Article: Understanding the rural lifestyler.(FOCUS ON: RURAL LIFESTYLE)
- Article from:
- Agri Marketing
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With any business, it's important to learn what you don't know about your market. This is certainly the case for the rapidly growing rural lifestyle market, where there seems to be many more questions than answers.
Living the Country Life, a joint venture media company of Meredith Corporation and Learfield Communications, Inc., since April is helping marketers better understand the psyche and other characteristics of the more than 27 million households in this market as estimated by the NAFB Rural Lifestyle Report.
Betsy Freese, Editor of Living the Country Life magazine and host of the TV program, says while much has been learned about this audience, ...