|
|
Article: Euro Aim's last stand? (European Union's Media Program's marketing arm)(Arts & Leisure)
- Article from:
- Europe
- Article date:
- April 1, 1995
CopyrightCOPYRIGHT 1995 Delegation of the European Commission. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
On the surface anyhow, it was business as usual for Euro Aim, the marketing arm of the EU's Media Program, at this year's European Film Market. Held last February in conjunction with the Berlin International Film Festival, the market hosted 1,200 buyers and sellers from Europe, the US, China, Brazil, and Hong Kong.
But one day before the start of the market, the European Commission approved a proposal for a restructured audiovisual support program dubbed Media 2, which, if adopted, could seriously jeopardize many of Euro Aim's efforts to help finance and promote the productions of its 7,000 members. Among those efforts are the EuroAim booths at a number of film and ...