|
|
Article: William Gibson's prediction of a mediated future comes true.
- Article from:
- New Media Age
- Article date:
- September 13, 2007
- Author:
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Michael Bayler is founder and chief executive of The Rights Marketing Company, and co-author of the digital customer value manifesto Promiscuous Customers: Invisible BrandsHow times have changed. In 1991, we ersatz geeks took our egos in our hands when we stepped into a world where the media bit of 'new media' had yet to take hold. It was a techy's world, and marketers squatted uneasily at the edge of the camp fire, waiting for the uber-geeks to invite us in.
In this context, William Gibson's early cyberpunk work inspired many marketers - including myself - to plunge into the unfolding adventure of digital media. More than any other commentator, his ...