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Article: Muse Communications Launches Campaign for Redesigned 2008 Honda Accord.
- Article from:
- Business Wire
- Article date:
- September 17, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Agency Creates Street Operetta Vignettes for African-American Audience and Comic Book and Historical Spots for Korean and Chinese Audiences
LOS ANGELES -- Muse Communications has developed three multicultural advertising campaigns for American Honda Motor, Co., Inc. The campaigns target Korean, Chinese and African-American consumers and help launch the all new 2008 Honda Accord.
"Revelations" is a three-30 sec spot street operetta designed to tap into the African-American consumers' beliefs that the new Honda Accord is an unexpected surprise and valuable experience. It starts with an accidental encounter of a female window shopper, a couple in the midst ...