|
|
Article: Where is the money? Book printing.
- Article from:
- Printing News
- Article date:
- September 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
A few years ago, the demise of printed books was considered a forgone conclusion because of the invention of electronic books, and society's growing inclination to spend more time getting information online.
The problem with that prediction is that people, in large part, still read for leisure, and are not apt to lug electronic gadgets on vacations or to a quiet place in the house, or have one handy when trying to read how a new gadget operates. Books printed on paper continue to flourish. Does this mean there is an opportunity for you to profit from all this book printing? Possibly, with the right approach and equipment.
Segmenting the Market
...