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Article: Many Consumers Do Not Visit Their Credit Card Company's Website According to Auriemma Consulting Group.(Website overview)
- Article from:
- Business Wire
- Article date:
- September 17, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WESTBURY, N.Y. -- Research recently conducted by Auriemma Consulting Group (ACG) showed that 32% of credit card users have never visited the website associated with their most frequently used credit card. ACG research shows that cardholders that do not visit their credit card company's website because of a concern for personal information safety. "Consumer education about data security, coupled with an incentive to change behavior should drive some of these consumers to visit their credit card company's website," says Megan Bramlette, an Associate at ACG.
Consumers that do visit their card company's website typically do so on a regular basis. 53% of credit card ...