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Article: HandHeld Entertainment to Deliver Contextually-Relevant, Overlay Video Ads Across ZVUE Networks Through a Partnership with ScanScout.
- Article from:
- Business Wire
- Article date:
- September 19, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ScanScout's Brand Protector technology will ensure advertisers' brands are paired only with relevant content throughout ZVUE Networks
SAN FRANCISCO & BOSTON -- HandHeld Entertainment[TM], Inc. (NASDAQ:ZVUE), a leading global digital entertainment company, today announced it has entered a strategic partnership with ScanScout, whose technology dramatically expands video advertising opportunities for advertisers and publishers. As a result of the agreement, HandHeld will begin to provide contextually relevant overlay video ads within video clips across its online video network: ZVUE Networks[TM].
ScanScout's proprietary content matching technology should ...