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Article: Nike expands Marathon promotion.(new products & campaigns)(Nike Women's Marathon)(Brief article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- September 1, 2007
CopyrightCOPYRIGHT 2007 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Nike Women's Marathon, a fundraiser for the Leukemia and Lymphoma Society, opens this year with new twists to its popular format. In addition to the San Francisco run, women can participate in the effort on the same day anywhere in the U.S. by registering through Nikeplus.com. In addition to the race, Nike offers runners a chance to visit its Nike Women's Marathon Expotique which features opportunities to meet Nike athletes and ...