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Article: Study segments horse owners by purchasing habits.(Equine)
- Article from:
- Feedstuffs
- Article date:
- April 30, 2007
CopyrightCOPYRIGHT 2007 Miller Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EQUINE entrepreneurs, equine company executives and industry observers will undoubtedly take interest in a new 216-page study of the product purchasing behavior of U.S. horse owners.
The Equine Market MegaStudy is the fruit of laborious effort between agribusiness specialists Market Directions Inc. of Kansas City, Mo., and Brakke Consulting Inc. of Dallas, Texas. The firms determined to segment the $5.5 billion equine products marketplace as it never had been done before.
The study contains data on 34 different product types across 17 distinct categories, mentioning in total more than 400 brands. Much more than product ranking among horse owners, the ...