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Article: A venerable brand takes on a new appearance.(dry skin: therapeutic)(Galderma Laboratories)(Cetaphil)(Brief article)
- Article from:
- Chain Drug Review
- Article date:
- September 3, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As it celebrates its 60th year on the market Galderma Laboratories L.P.'s Cetaphil line of cleansers and moisturizers is being repackaged.
The new packaging--which uses the same color scheme for Cetaphil's moisturizers and cleansers rather than the different colors for each that was used previous--is expected to hit store shelves next month.
As Cetaphil product manager Emily Hauser points out, while Cetaphil's packaging will be new, its formulas and technology remain the same.
"Modern design--proven results," she states.
"We're really trying to promote a regimen of cleansers and moisturizers" Hauser adds. "This new ...