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Article: Life goes on after the amp war. (vacuum cleaner marketing)(Floor Care: State of the Industry)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- May 22, 1995
- Author:
CopyrightCOPYRIGHT 1995 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the amp war apparently over, such vacuum features as overall cleaning performance and power, filtration and quiet operation have become hot topics in the floor care industry. Most sources agree cleaning performance comes out on the top of desired features, followed by power and air filtration. However, the final decision on what features will drive the market in 1995 is up to the consumer.
Consumers often think the higher the amps, which go up to 12, the better the vacuum. But since most manufacturers offer 12 amps and major players use their own rating systems, amps have become less of an issue.
"A key to 1995, given 12-amp machines are selling at $119, ...