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Article: Microsoft to reveal refreshed Live Search offering to boost reputation.
- Article from:
- New Media Age
- Article date:
- September 20, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Microsoft is preparing to unveil a refreshed version of its Live Search offering at the end of the month, as the technology giant looks to boost both user figures and its reputation in the search field.
While the changes aren't expected to be a complete overhaul of Live Search, Microsoft is attempting to improve the search functionality, bringing in personalised elements with a focus on social networks.
The move will come as Microsoft looks to justify the hype surrounding the launch in the UK last summer of AdCenter, its paid search platform, following a year in which it hasn't made up significant ground against sector leader Google.
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