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Article: TNS Research Explores Consumers' Experience with Online Video; Confirms Trajectory for Continued Growth in Viewership and Ad Opportunities.
- Article from:
- Business Wire
- Article date:
- September 24, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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78% Say Online Video Ads Are As Good or Better Than TV to Learn About Advertisers; Nearly Two-Thirds of Users Say They've Taken Action After Seeing a Video Ad
NEW YORK -- A comprehensive survey by TNS, a world leader in market insight and information, confirms that online video has become a compelling medium both for broad viewer audiences as well as relevant advertiser messages.
In a relatively short period of time, the online video platform has become mainstream media, with the research confirming that reach across the medium is broad and rapidly growing. Fully 75% of respondents reported watching more video online than they did a year ago, and half ...