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Article: Going for an aging market.(New Food Products Annual: Baby Food)
- Article from:
- Prepared Foods
- Article date:
- April 15, 1995
- Author:
CopyrightCOPYRIGHT 1995 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As babies become toddlers, their food choices are increasing.
Baby food companies played it smart in 1994 by offering new products that helped to extend the length of exposure parents have to their brand names. They've done that with products aimed specifically at toddlers.
Although the sales of baby food is essentially fiat ($144 million in 1994, up only 0.2% from 1993, according to Information Resources Inc.), the number of product introductions is up significantly. According to New Product News, 45 baby foods were introduced in 1994, up from only 7 introduced in 1993.
Gerber Products, Fremont, Mich., continues to extend its Gerber Graduates line of ...