Article: The role of "instincts" in the development of corporate cultures.

Since their emergence during the second half of the nineteenth century, Darwin-inspired, instinct-based theories of human agency have delivered the psychological foundations of American Institutionalism (see e.g., Dorfman 1963; Rutherford 2000; Asso and Fiorito 2004). Consequently, at the beginning of the twentieth century, early institutionalists like Thorstein Veblen, Wesley Mitchell, John R. Commons and others employed instinct theory in their analysis of economic behavior and focused especially on the interaction between instinctive motivation and intentional economic action (Mitchell 1910; Veblen 1914; Tead 1918; Commons 1920; Edie 1922).

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