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Article: Avenida Madison: advertising veteran Hector Orci sees Hispanic consumers as more than a 'slightly different version of the Anglo-Saxon community'.(People)(Interview)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HECTOR Orci's life embodies the development of the U.S. Latino market. Born in Mexico, he moved to Los Angeles as a teenager, where he met his Mexican-born wife Norma. After college, he worked in marketing for Procter & Gamble and Alberto-Culver before switching to the agency side of advertising. He served stints in Chicago, Puerto Rico and Mexico City before returning to Los Angeles in 1982 to manage the Hispanic office of McCann Erickson. In 1986, he and Norma founded La Agencia de Orci & Asociados. Orci served as the first president of the Association of Hispanic Advertising Agencies, and he currently serves on the boards of the American Advertising Federation and the ...