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Article: Private view.(advertisements for drugs )
- Article from:
- Medical Marketing & Media
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I strive to get across more than just information in the visuals that I use. They need to have emotion. Content is important but when you wrap it in an emotional response you get a very memorable and effective piece of communication.
* Nexium
This ad offers an emotional response and goes beyond the obvious of showing that curly fries cause heartburn, it shows there can be serious damage. But there are a number of details that keep me from loving this piece. A less-than-inspired layout. An overt visual marriage of curly fries and barbwire that doesn't let me discover the hidden danger. The background color diminishes any savory quality with the fries that ...