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Article: SUPER-POWERED MARKETING PROGRAM DRIVES McDONALD'S 'BATMAN FOREVER' PROMOTION

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PR Newswire
Article date:
May 24, 1995
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OAK BROOK, Ill., May 24 /PRNewswire/ -- From Batman-themed race cars to Super Hero Burgers, McDonald's has blockbuster marketing plans for its "Batman Forever" movie promotion. The super-powered program features several "marketing firsts" for McDonald's, including a tie-in with its motor sports teams and a specially-produced commercial for movie theaters. It is one of the largest and most diverse international movie marketing programs ever undertaken by the company, and begins in the U.S. on May 30 and runs through June 30 at participating McDonald's restaurants. 

 
   "Thunderbat" Race Car Debuts May 28

The U.S. will catch its first glimpse ...

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