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Article: USA TODAY Launches Trade and Consumer Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- September 24, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Tagline and Online Media Portal Introduced
MCLEAN, Va., Sept. 24 /PRNewswire/ -- USA TODAY announces the introduction of a new trade and consumer advertising campaign today. The campaign will feature the new tagline "We're all in this together," and an online media portal. The campaign launch coincides with events surrounding USA TODAY's 25th anniversary as the nation's newspaper; USA TODAY was founded on Sept. 15, 1982.
The new campaign is comprised of various elements, these include: a trade- targeted print and online advertising campaign; a consumer radio campaign; electronic billboard advertising in Times Square; in-elevator advertising; and an ...