|
|
Article: L.A. gets on board: surf fashion fueling retail sales wave.
- Article from:
- Los Angeles Business Journal
- Article date:
- September 17, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
LONGTIME suffer Michael Donovan recently bought Con Surfboards of Lawndale, but his plans go well beyond Con s custom boards.
[ILLUSTRATION OMITTED]
Through his company, Enth Degree Inc., Donovan plans to create a line of apparel around the locally known Con brand.
As such, he'll be riding a retail wave that has given L.A. County--for years in the shadow of Orange County--a greater share of the surfing industry market, at least for surf apparel.
There are no statistical breakouts, but anecdotal accounts, the spreading presence of surf gear on the shelves of major retail outlets and the emergence of companies like Hermosa Beach-based ...