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Article: Dairy-free heads for the big time: dairy substitute products are attempting to go mainstream by promoting the health benefits they offer rather than focusing on lactose intolerance.(LACTOSE-FREE)
- Article from:
- Grocer
- Article date:
- September 8, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Milk substitute brands may have won over many allergy sufferers, but they're not resting on their laurels. Suppliers are adding functional or low-fat benefits and pushing the positive health associations of soya or lower carbs to attract a wider range of shoppers.
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Soya brand Alpro has, for example, added probiotics to its yoghurts, repositioned its range on a health platform and the Belgian company has announced plans to go carbon neutral.
"Growth has slowed in the past year as more brands enter the category," says commercial director John Allaway. "It's more challenging, but we are starting to attract people who are ...