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Article: Consumers demanding verification 'story line'.(Business)
- Article from:
- Feedstuffs
- Article date:
- September 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 Miller Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THERE are a number of reasons to have animal identification and traceability in the U.S., including the containment, control and eradication of animal diseases as effectively and efficiently as possible and maintenance of commerce in the U.S. and worldwide, according to Lance Storer at Cargill Meat Solutions, a division of Cargill Inc.
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However, it also gives producers an ability to improve their management of the meat supply chain and respond to consumers with branded products with verified traits, he said in remarks to ID-INFO EXPO 2007.
"It's (branded, verifiable) the story line consumers want more and more," Storer ...