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Article: Caring makes the bridal sale.(Quintessentials, a gift store in Rocky Mount, North Carolina)(Company Profile)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- April 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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From its product mix and display to its choice of location and its neighbor, Quintessentials in Rocky Mount, N.C., makes a clear statement: it knows the bridal market.
In a retailing era when so many others grumble about ever-shrinking bridal business, Quintessentials' owner Carolyn Floyd believes that the category is actually stronger than ever. It was under that assumption that she opened the store two and a half years ago, and its successful growth since then proves her out.
"Working with brides is one of my favorite things," declares Floyd. "I love to give them my time. So many of them have no idea of all the options that are available when they first come ...