|
|
Article: Alpine chic: a unique spin on Swiss style. What does the phrase 'Swiss fashion' call to mind? An expensive watch perhaps? A luxurious leather handbag? Maybe you're simply drawing a blank. If so, Zurich sportswear company Alprausch may surprise and delight you.(FASHION SPECIAL)
- Article from:
- Swiss News
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Swiss News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The clothing label, created by Zurich-native Andy Tamer, offers a distinctively Swiss spin on street and snow wear that evokes Switzerland's most famous feature: the Alps
[ILLUSTRATION OMITTED]
Alpine heritage made chic
While undeniably urban and youthful in style, the brand's defining feature is its whimsical references to traditional Swiss culture. For instance, men's t-shirts might feature a print of a gondola, a snowplough or word from Swiss German dialect, such as hoi or schoggi. Certain retro pieces recall Switzerland's glory days in Olympic skiing in the 1970s.
For women's clothes, Tanner and his team draw inspiration from a ...