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Article: Where do marketing masters come from?(Supplement: TalentWorks Career Guide)(Editorial)
- Article from:
- Advertising Age
- Article date:
- September 24, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Selby and Bradford McLane
Where do marketing masters come from? In truth, there's no magic formula that guarantees success. While the term "marketing'' and the title "CMO'' may be consistent across companies and sectors, the ideal background for a marketing leader isn't. It will shift depending on the industry, the situation, company and brand needs and the cultural environment. Here, a rundown of how the path to marketing mastery can vary:
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Some of the best marketers in retail have a merchant mentality and may have held merchandising positions earlier in their careers. The best merchants are actually quite good marketers ...