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Article: British actress is the new face of Estee Lauder.(Elizabeth Hurley)
- Article from:
- Cosmetics International
- Article date:
- March 25, 1995
CopyrightCOPYRIGHT 1995 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Estee Lauder has announced the long-awaited successor to Paulina Porizkova in time for its next major fragrance launch with the news that Elizabeth Hurley will be the new 'face' of Lauder.
The British actress will represent the company in its fragrance, cosmetics and skin-care ads worldwide. Although the value and length of her multi-year contract has not been disclosed, the sum of $9 million is being suggested by a number of industry sources in the US.
The 29 year old Elizabeth Hurley will initially appear in ads for the new Estee Lauder fragrance which will launch in the US and selected markets in September and then go into broader international distribution ...