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Article: 'LA's Business Team' gets off to a quick start. (marketing of Los Angeles, California as a business location)(California Economic Development Report)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 17, 1995
CopyrightCOPYRIGHT 1995 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New program goes one-on-one to Keep Businesses in L.A.
The City of Los Angeles came up with a catchy name for its new campaign to keep businesses here and attract new companies. But the name was the acronym BART (Business Attraction and Retention Team), and that name was already taken by a subway in San Francisco.
No problem. Mayor Richard Riordan's new program has quickly renamed itself "LA's Business Team."
The quick name change says much about how the new group views itself and the "do-it-now," non-bureaucratic approach it's taking to helping L.A. attract and retain businesses. "We decided not to use an acronym because acronyms are associated with ...