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Article: Pretty Polly brand makes move into beauty sector.(Brief article)
- Article from:
- Marketing Week
- Article date:
- September 27, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pretty Polly is entering the health and beauty market with a range of leg-care products, marking a departure from its existing lines of hosiery.
Love Legs, which will include moisturisers and tanning products, will be stocked exclusively by Boots and will be in stores nationwide by October. The initial launch will introduce four signature products: Bronzed Leg Gloss, Moisturising Leg Shimmer, Sheer Silk Leg Make-up and Natural Tan Leg Bronzer.
The launch coincides with Pretty Polly's plans to set itself as "the leg experts" and reposition itself as a brand consumers can turn to for everything to do with legs.
The full Love Legs range ...