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Article: Corner the market on breast MRI.(Image Enhancement: Marketing, Promotion, Public Relations)(magnetic resonance imaging)
- Article from:
- Imaging Economics
- Article date:
- October 1, 2007
- Author:
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Copyright informationCOPYRIGHT 2007 Ascend Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There's a lot of hype in the air about breast MRI since the American Cancer Society issued its now-famous recommendation on the modality earlier this year. Recommended as a supplement to the annual mammogram for women in certain high-risk categories for breast cancer, it shows enormous diagnostic potential with its high sensitivity --but false-positive hazards lie in wait as a result of its low specificity. How can you get up to speed in time to corner this valuable market?
Education, naturally. And what better incentive to participate in intensive case reviews and other forms of edification than CME credit? That's why the International Center for Postgraduate Medical ...
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