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2007 state of the industry: a healthy outlook.(STATE OF THE COUNTRY: Introduction)(Industry overview)

Bran, sugar free, vitamin C enriched, low carb, high protein, low calorie, no fat. The food industry has weathered its share of fad diet storms, but when the dust and body mass index settled, the consuming marketplace seems more resolute in attaining a healthier lifestyle that definitely includes better food choices.

Although the overtaxed Food and Drug Administration is moving to create solid health claims guidance--the current draft is "Guidance for Industry: Evidence-Based Review System for the Scientific Evaluation of Health Claims"--the food and beverage industry has pragmatically decided to not endure the wait. The past year has literally witnessed an explosion in ...

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