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Dick's Sporting Goods campaign encourages fans to wear team jerseys.
- Article from:
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Pittsburgh Post-Gazette (Pittsburgh, PA)
- Article date:
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October 1, 2007
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Copyright informationCOPYRIGHT 2007 Pittsburgh Post-Gazette. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Teresa F. Lindeman
Oct. 1--America's office doors open each morning on an entertaining show featuring individual interpretations of the company dress code. Woo, hoo. Look at what that guy is wearing. Is that business casual or a casualty of business?
Into that scene this fall strolled Dick's Sporting Goods, seller of licensed National Football League attire made by Reebok, with a campaign to get the nation's fans to wear their favorite team's jerseys on Fridays. The marketing team even developed a fake permission slip to hand to the boss.
Two questions immediately come to mind:
1. Even if it will boost sales and make shareholders happy, should a ...