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Article: Sustainability Reporting: Green Is The New Black - Pass It On.
- Article from:
- PR News
- Article date:
- October 1, 2007
CopyrightCOPYRIGHT 2007 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Green" encompasses so many connotations that it's hard to keep up. It's a color. It's an adjective. It's a noun. It implies everything from envy to nausea to genius (it's said that green is the most common favorite color of "geniuses," so take note). It's a celebrity bandwagon, with people like Leonardo DiCaprio rolling up to red-carpet events in hybrid vehicles, and with the "I'm NOT A Plastic Bag" bag becoming this year's hottest fashion accessory.
But, like many celebrity bandwagons, it's easy to wonder if this trend is about to take a long drive off a short bridge. Reality check: Green isn't going anywhere - we all know that now - but communications ...