Article: The Virginian-Pilot, Norfolk, Va., Mike Gruss column: Arizona State gives Salem H.S. devil of a time about nickname.(Column)

Byline: Mike Gruss

Oct. 1--The design is different. The colors are different. The logos are different.

But that didn't stop Arizona State University from sending a cease-and-desist letter to Virginia Beach's

Salem High School last month claiming that the school's SunDevil logo is a trademark violation that infringes on the university's nickname.

It's enough to make you grab a pitchfork.

"We are writing to request that Salem High School discontinue use of the "Sun Devils" trademark in all school-affiliated settings. These uses include, but are not limited to: wearable merchandise, school Internet web pages, athletic uniforms ...

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